This was voted one of South Africa's most loved commercials of all time and is still running to this day. It first flighted as part of a much bigger through the line ad campaign, which included print, outdoor, radio, digital and even a novel paint tin, which we added a money slot to and turned into a charity collection tin. We then placed these in flagship hardware stores throughout Johannesburg to raise funds for Friends of the Cat - a charity which helps orphaned cats come home to the simple luxury of warmth and shelter too.